MRR (Monthly Recurring Revenue) is your total monthly subscription income. ARR (Annual Recurring Revenue) is MRR multiplied by 12.

How does churn rate affect pricing?

Higher churn means you need to acquire more customers to maintain revenue. The tool factors churn into LTV calculations and breakeven timelines.

What is Customer Lifetime Value (LTV)?

LTV estimates the total revenue a customer generates before churning. It is calculated as average revenue per user divided by the monthly churn rate.

Should I price based on cost-plus or value?

Cost-plus (this tool's approach) ensures profitability. Ideally, combine it with value-based pricing research to find the maximum customers will pay.

SaaS Pricing Calculator

Calculate optimal SaaS pricing based on costs, desired margins, and customer metrics. Model MRR and ARR projections.

saas pricingmrrarrsubscription

Common Use Cases

checking business math before pricing or planning
building quick operational estimates
reviewing numbers before sending them to a client or teammate

What is SaaS Pricing Calculator?

The SaaS Pricing Calculator helps software founders and product managers determine optimal subscription pricing based on per-user costs, desired profit margins, customer volume, and churn rate. It projects Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), and Customer Lifetime Value (LTV) to help you build a sustainable pricing model.

How to Use This Tool

1Enter your monthly costs and desired profit margin
2Set expected customers and churn rate
3View recommended pricing tiers and revenue projections

Example

Input

Cost/user: $5 | Margin: 70% | Users: 500

Output

Price: $16.67/mo | MRR: $8,335 | ARR: $100,020

Before You Rely on This Result

UtilityNest keeps this tool simple on purpose: the goal is to make the task easy to understand, fast to complete, and straightforward to double-check.

Review the inputs once more before you copy, save, or share the result.
Use the example and FAQ on this page to sense-check how the tool behaves.
When the result matters, compare one more scenario or related tool before acting on it.

Frequently Asked Questions

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